Future of Digital Marketing in India in 2017


Future of Digital Marketing in India in 2017

Life without the internet has just become impossible. And to connect people and to promote a brand, the best platform available in the market is Digital Marketing. Indian government is currently promoting digitization where work processes are getting converted from manual to digital. In such a scenario the scope of online promotion is growing rapidly rather enormously. This scenario is opening up large number of opportunities for the young generation to pursue their career in internet marketing. Students, entrepreneurs, and professionals who want to achieve success in this field are going for various digital marketing training courses which also includes SEO (Search Engine Optimization), SMO (Social Media Optimization), PPC (Pay Per Click), Email Marketing Especially in hi-tech cities such as Gurgaon, Delhi/NCR, Jaipur and Bangalore the scope for building career in this field is growing unbelievably. Nowadays SEO, SMO and PPC training courses in Gurgaon are becoming big hit for better career opportunities.  To get a good opportunity you need to definitely choose a good and well informative digital marketing course.


Reason for the Growing Scope of Digital Marketing

Now to understand the scope and how this scope of marketing through digitization increasing in our country we need to look back to understand the trend and progress of internet world search engine-Google. The shift from a desktop to laptop and now to a smart phone has been taken place very rapidly. Nowadays mobile is considered one of best device for local and even international search. Since last nineteen years we have prioritized desktop and computers but now SEO (Search Engine Optimization), SMO (Social Media Optimization), SMM (Social Media Marketing) and PPC (Pay Per Click) experts need to focus on mobile. Now along with computer mobile is even considered as the first source of traffic by many companies. So whenever people talk about promotion through online/ internet media they keep both computer and mobile as the most prior mode of advertising. Various institutions are coming up with effective training courses which are quiet informative to have a better training. If you are in Gurgaon then you can get opportunity to enroll to such digital marketing training courses.


Future Growth Aspect of Digital Marketing Domain in India

As per the current report published by Economic Times, Digital Marketing is going to create a scope of more than 1.5 lakh jobs in the coming years. Nowadays as per the feedback of HR experts and management’s discussion mostly every company is getting into internet advertising ad promotion. Companies are now tapping the internet and social media to boost their brand. The age old notion of promotion through print media is no more the same. Now online platform has been the basic identity for advertising and promotion. Almost every single company even if it is a small enterprise are insisting and planning to keep a Digi-department and are struggling to hire well efficient and well-knowledged SEO, SEM, SMO, SMM, PPC experts, web developers,  bloggers, content writers and SEO (Search Engine Optimization), SEO (Social Media Optimization) and PPC experts. In this year itself, India is going to have near about 50,000 jobs in online marketing field. Even Government departments are changing all work process and converting it to online mode. Modi Government is emphasizing more on Digital India, which will definitely create opportunity for the upcoming generation to try their future in this domain.


Scope gets doubled when Passion becomes Profession

Nowadays young generation students, kids, and professionals are getting hugely addicted towards social media which is opening the doors largely for internet marketing. And smart phones are one of the major reasons for this. When people are having a smart gadget with an instant search engine of Google, then whenever and where they have a query out of curiosity people start to scroll down through various applications. This makes them get keener for knowing more and learning the process of digital marketing where they can do more. This passion when gets boosted up with proper digital marketing training course will definitely give this young generation a promising career.


Reason for Growing Demand of Digital Marketing

The huge traffic on web media helps companies to get a huge number of customers from different domains on one platform, which made web media to be the best source for online marketing, where the maximum number of people who are viewing the promotion or advertisement of your product through various modes can be your potential customers.


Opportunities for Digital Marketing Career in Hi- Tech Cities

As mentioned before opportunities are huge for students who have good knowledge through proper training on internet marketing on the process.  To get proper knowledge and hands on experience you can find various digital marketing training courses available in the market. These courses are available online and offline. For SEO (Social Media Optimization), Digital Marketing and Google certification courses can be of great benefit. Especially in metro cities and hi-tech cities such as Bangalore, Mumbai, Pune and Kolkata Delhi, Noida and Gurgaon the scope for this is enormous. For fresher who have good knowledge and who have a passion towards internet or online advertising can definitely get a handsome package of minimum 3 lakhs per annum.

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    1. Reply

      Excellent post. Explained clearly the exact future of digital marketing in India. We are now witnessing the boom of digitalization in our country. Now we can wait for the immense growth of digital development. Thanks a lot for pointing up the important areas of growth and this help to improve my knowledge and hope. Thank you.

        • facc81ea9404bec68dccf557f0d0ddad?s=33&d=mm&r=g - Future of Digital Marketing in India in 2017Tanesh Kr. Sharma
        • January 10, 2018

        Thanks for provide this knowledge.

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