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Web Analytics: The 10 Commandments

Web Analytics: The 10 Commandments

Web analytics is the process of analysing behaviour of visitors to a website. They are a part of Customer Relationship Management. Investing in…
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Some very useful features of Facebook, LinkedIn and more

Content Marketing is here to stay!

There has been no stopping Digital Marketing since the new millennium begun. Experts are often found in a round table discussion encircling various…
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Search Engine Marketing v/s Search Engine Optimization

All about being a Digital Marketer!

There is quite a buzz about the term Digital or Internet Marketing and so is about being a Digital marketer. For most of…
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Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking can not hurt your search ranking. How is this known for certain? Well, for one, if inbound…
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The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs Relative Links - SEO Value

Absolute Links vs Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO friendly manner (beyond ALT attribute) that improves…
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